Now, I'm not a huge VW fan, save certain aesthetic features of a few of their older models. But I absolutely love the marketing campaign for the new GTI.

All of the ads feature various ugly rice rockets getting the crunch, as MC'd by.. well go and see for yourself.

I'm curious as to what they're going for with these ads. On one hand, they're funny and cheese enough to attract attention, which is the end game of any successful ad. But I can't help but wonder if they're actually marketing to the people who bolt gigantic wings onto the back of front wheel drive Honda Civics, or completely missing the point of the automotive aftermarket with the "pre-tuned" buzzword they're oft to toss around.

posted by Mr. Lion | 02/23/06 @ 20:33 | comments (2)